NIKE BRANDS
Nike, Jordan Brand, Hurley and Converse
Nike Overview
NIKE, Inc. is the world’s largest designer and manufacturer of sports shoes, clothing and equipment. Although Nike originally focused on running, it has steadily expanded into practically all sporting categories including Basketball, Football (Soccer), Men’s Training, Women’s Training, Action Sports and Sportswear (the company’s sports-inspired lifestyle products).
Nike Brand
Many people, even those who are not athletes or even athletic, value Nike. No matter how talented you are physically, Nike’s goal is to make you feel better and more capable as an athlete. The growing trend towards active apparel is a key trend for Nike where their clothes and shoes become part of everyday wear.
Why Invest In Nike
We believe that Nike is a leader because it has a proven ability to innovate and expand its brand across athletic footwear and apparel categories in many geographies. There is potential for the brand to grow in Greater China, Central and Eastern Europe and emerging markets.