MCDONALD’S BRANDS
McDonald’s
McDonald’s Overview
Home of the Big Mac, Chicken McNuggets and Happy Meals; McDonald’s, according to the Brandz Top 100, is the world’s most- loved fast food brand. Starting from humble beginnings in 1954, after a man named Ray Kroc discovered a small burger restaurant in California, McDonald’s is currently the world’s leading foodservice retailer and is present in more than 100 countries, with more than 36,000 restaurants and serving approximately 69 million people every day across the globe.
McDonald’s Brand
Rated by the WPP BrandZ Report as one of the world’s most powerful brands, McDonald’s is number one in the fast foods category – as it has been for the last decade. McDonald’s, although they are in the business of selling food, essentially sell an experience to their customers across the globe. Their franchising model includes creating localised menu options in the various countries.
Source Brandz – Review 2015
Why Invest In McDonald’s
McDonald’s is a global brand with restaurants in over 100 countries. McDonald’s makes products that are enjoyed around the world at an accessible price. This brand has proved that it can deliver solid earnings in both good and bad economic times. We believe that McDonald’s will continue to grow as new consumer classes expand in developing markets like China and India. We also watch McDonald’s closely to ensure it is evolving to meet changing consumer tastes and preferences.