STARBUCKS BRANDS
Starbucks Coffee, Seattle’s Best Coffee, Teavana, Tazo, Evolution Fresh, La Boulange, Ethos Water and Torrefazione Italia Coffee
Starbucks Overview
Starbucks is the most recognized coffee brand in the world with over 23,000 retail stores in more than 70 countries. Starbucks aims not only to roast and serve a good coffee but to create a place for conversation and community, a “third place” between work and home.
Starbucks Brand
Starbucks offers over 30 blends of coffees, premium Tazo teas, refreshments and snacks. These premium products are not necessarily the cheapest in the market. However, they come with an experience based on the Italian coffee culture and their products are responsibly sourced with a focus on building community amongst employees, consumers and suppliers.
Starbucks is the second most valuable fast food brand in the world after McDonald’s as measured by the WPP Top 100 Brandz Report.
Why Invest In Starbucks
Starbucks focuses on providing great products and experiences in its growing global network of stores. In addition to leading in coffee, Starbucks is expanding into other beverages like premium teas and adding food to the menus and thus creating the potential for same store sales growth.
Starbucks have committed to paying quarterly dividends and share buybacks to return capital to shareholders.