MICROSOFT BRANDS
Windows, Office 365, X-box, Surface, Skype, Bing
Microsoft Overview
Founded in 1975 by Bill Gates and Paul Allen, Microsoft conquered the technology industry in the 1990’s and early 2000’s. It is a multinational technology company that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Microsoft is the world’s largest software maker and one of the world’s most valuable companies.
Microsoft Brand
Microsoft dominated the personal computer operating system market with MS-DOS in the mid-1980’s. Since then, Microsoft have diversified their portfolio and have made some lucrative acquisitions, by evolving and broadening their tech interests. Research has shown, that when it comes to consumers’ minds, there is no real alternative to Windows and Office, which is what gives it its cross-generational appeal.
Microsoft dominated the personal computer operating system market with MS-DOS in the mid-1980’s. Since then, Microsoft have diversified their portfolio and have made some lucrative acquisitions, by evolving and broadening their tech interests. Research has shown, that when it comes to consumers’ minds, there is no real alternative to Windows and Office, which is what gives it its cross-generational appeal.
Why Invest In Microsoft
Under the new and energised leadership of Satya Nadella, Microsoft is remaking itself as a “mobile and cloud first company” in the post Personal Computing era. There has been a significant growth in the uptake on cloud products such as Office 365 where companies and individuals store their mail and corporate information on Microsoft servers that are accessed via the Internet.