AMAZON BRANDS
Amazon, Amazon Web Services (AWS), Amazon Prime, Amazon Video, Kindle, Echo, Amazon Fresh to name a few.
Amazon Overview
Amazon is an American electronic commerce and cloud computing company with headquarters in Seattle, Washington. Currently the largest internet-based retailer in the United States, the organisation originally started out as an online bookstore and later diversified into selling CD’s, DVD’s, Blu-rays, audiobooks and music downloads. Since then they have increased their product offering and now also offer games, jewellery, furniture, electronics and other consumer goods.
Amazon Brand
Amazon is present in over 30 countries and is one of the most recognised brands in the world. In 2015 the company expanded into another retail stream by producing their own line of electronics and innovative web services. One of the contributors to Amazon’s success is the ability to stick to their brand promise: consistently deliver an exceptional customer experience. The Brandz Top 100 see it as being one of the few truly customer centric brands of our time.
Why Invest In Amazon
In 2015, Amazon became the fastest company ever to reach a hundred billion dollars in annual sales. Amazon has grown organically without any significant acquisitions and are looking to extend their product offering into dry foods. They have always been one of the leaders in the online retail industry and innovate to deliver new products and services.