March 2017

Companies that own strong brands have a competitive advantage as their products and services are top of mind when customers are deciding what product or service to buy. For this reason, companies that own and invest in building brands can be a great long-term investment. What is a brand? Brands ensure products are top of […]

One criterion to consider when deciding to invest in shares is whether the company provides products that meet a basic human need. Basic human needs don’t change. People have to have water (liquid), food, clothing, energy and shelter, cleanliness and transport. Companies that provide for these needs, own great brands and have international distribution tend