​Summary: China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century.

Details: China’s Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are.

The book offers an in-depth explanation of what’s inside the minds of Chinese consumers and explores the what, where, how and most importantly why they buy. China’s Super Consumer has chapters on real-world stories of the foreign and domestic companies, leading brands and top executives who have succeeded in selling to this growing marketplace.

This book can act as an invaluable resource for anyone who wants a clear understanding of how China’s Super Consumers are changing the world and how to sell to them. China is going to be four times the size of the US market and the brands that will successfully sell to this market should be valuable investments in a share portfolio.


Author: Savio Chan and Michael Zakkour

Pages: 240

Publisher: Wiley Authenticity Guarantee

ISBN-10: 978-1-118-83474-9

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